HONKAHOLISM
BRIEF:
Continue the 76 brand campaign: We’re on the driver’s side.
SOLVE:
Tackle a major problem in the 76 markets: Honking.
WEEKEND WARRIORS
BRIEF:
Create a promotion to encourage people to hit the road on the weekends.
SOLVE:
Weekend Warrior Weekends. We created a countdown to the weekend, so you can hit the road and go do whatever it is you like to go do on the weekends.
